UGC / EGC

Why User Generated Content (UGC) and Employee Generated Content (EGC) Work — And How ThinkVideo Can Help

In a world of polished ads and scripted sales pitches, customers are tuning out traditional marketing—and tuning in to authentic, relatable video content. That’s where User Generated Content (UGC) and Employee Generated Content (EGC) come in.

Whether it’s a real customer sharing their experience or a frontline employee walking through a product demo, this kind of content feels more trustworthy—and it performs better.

Let’s break down what UGC and EGC are, why they work, and how ThinkVideo’s user generated content services can help your brand scale video production that actually converts.

What Is UGC?

User Generated Content (UGC) is any content—especially videos—created by real users, customers, or hired creators (not actors) that brands can use for marketing. These videos often feel like natural social posts, not ads.

Examples of UGC include:

  • A creator doing an honest review of your product

  • A customer filming an unboxing video

  • A TikTok-style demo showing how your product fits into real life

The key is authenticity. UGC feels like content your audience already watches and trusts. And compared to working with high-cost influencers, UGC delivers great ROI—especially when produced at scale.

What Is EGC?

Employee Generated Content (EGC) is similar to UGC but comes from inside your business. Think:

  • A staff member explaining how to use a feature

  • A warehouse tour

  • A behind-the-scenes look at how your product is made

  • An expert walking through FAQs or support questions

EGC builds trust, transparency, and brand personality—and because it’s created by your own people, it often resonates even more with your audience.

Why UGC and EGC Work So Well

Here’s why smart brands are investing in UGC and EGC:

✅ Higher Engagement: These formats feel personal and native to platforms like TikTok, Instagram, and YouTube Shorts.
✅ Builds Trust: Customers trust peers and employees more than traditional ads.
✅ Lower Cost, Higher Volume: You can produce more content at a lower price point.
✅ Great for Testing: UGC is perfect for A/B testing messaging, hooks, or calls-to-action.
✅ Multi-Use: Reuse across paid ads, organic posts, landing pages, and emails.

ThinkVideo: Your UGC & EGC Partner

At ThinkVideo, we specialize in helping brands like yours produce high-converting content—without the overhead of big productions.

Here’s how we help:

  • 🎥 Access to a network of experienced creators in every genre—tech, lifestyle, wellness, finance, and more

  • 📈 Performance-focused scripting and editing to ensure your videos don’t just look good, but work

  • 💡 Staff training and support, if you want to create EGC with your in-house team

  • 🔁 Batch video production that delivers content you can use across multiple platforms

Whether you need one standout piece or an entire library of videos, ThinkVideo can deliver.

Ready to Build Your UGC Content Engine?

If you’re tired of traditional marketing that doesn’t connect, UGC and EGC might be the missing piece. Let’s create content your audience actually wants to watch.

👉 Contact ThinkVideo Today to get started with your first UGC or EGC project.